Branding Services for Coaches, Mentors and Entrepreneurs

Ready to shift your brand from so-so to oh-wow!
From average to awesome, I’m here to make your brand pop and grab the spotlight it deserves.

Let’s make some noise and turn heads in your audience!

Let's Chat

Do you also look at your brand and think…

‘Ugh, this simply isn’t it’ or ‘Why do these colours appear like they’re not even friends’?

I get it, and guess what?

You’ve landed in the ideal spot for a makeover. Let’s spice things up together and bring your vision to life!

What can I do for
your business

  • $Visual Design Identity
  • $Web Design
  • $Product Discovery & Design
  • $Power Hour
  • $Monthly Retainer
Tell me a bit more
Latest work

Hi there!
I’m Luis Sousa,

A Portuguese designer with a knack for turning ideas into visual gold.

With two decades of experience, I’ve been the creative force behind projects in Portugal, The Netherlands, Germany, and the USA, serving a kaleidoscope of clients across various sectors.

I thrive at the crossroads of design, strategy, and business, where I believe design truly shines and leaves its mark. It’s all about making those big decisions that shape the future.

Back in 2005, I decided it was time to channel all that experience into something of my own.

That’s when my independent design journey began, dedicated to empowering early-stage startups with products that aren’t just loved by customers but also drive business success.

Based in Lisbon, I’m reaching out across the globe, collaborating with clients far and wide.

Let’s create something unforgettable together.

And a Proud father, Off-road enthusiast and Pet Lover ❤

What’s like working
with me.

Jirka Schaefer
CEO @ Das-Aktienregister.ch
Luis is a superior professional in the design area and if you manage to meet him in an interview, don’t let him go out of the door without signing the contract.

I enjoyed working with him and appreciated always his excellent work results.

Emre Guvener
Partner @ Creos, Partner @ Alohalive App
It was such a big chance for me to work with Luis.

He is talented and motivated on all his responsibilities even when we were in stressed periods. He even can understands and creates what the customer or team mate’s needs and do his best to provide.

He is improving himself in each day related with his area regarding the programs he needs to use and also by the help of working with all marketing guys, he even started to think like them. In most of the cases, he was better indeed.

Michael Luís Brown
Senior iOS Engineer at Argent
It’s been a real pleasure working together with Luis.

Luis is an excellent UI/UX Designer who comes up with great ideas very quickly. His vision, skills, knowledge and understanding of dependencies made the project a dream.

Thanks to his interpersonal skills he has great relations with co-workers and clients.

Ana Soares de Albergaria
COO LATAM at TLC Worldwide
It’s a privilege to work with Luis.

Is a very creative person, he can easily adapt to very different concept with a critic eye and value inputs. Luis is always available and you know you can always count on him, no matter the deadline and effort he delivers on time and with the same flawless quality. He is a great manager and very organized.

His proactive team player, engaged to his work, multi-tasking, responsible and result oriented. I really recommend him as a value and important asset to any company.

Grégoire Lacan
SEO Director @ UniK SEO
I had the pleasure to work with Luis for a couple of years. I was always impressed by his creative mind and sharp designs.

Apart from communication, creative and managing talents, Luis is a great person to work with as he is both friendly and professional with a tight respect for deadline and personal engagement in his work.

I would gladly recommend him for any company wanting to add an important asset to their staff.

Sofia Pessanha
Cofounder at CareRev
I always liked Lui’s Designs!

They were clean and clear, and passed the message we wanted. Luis was always very serious about his work, delivered on time, trustworthy and responsible!